
Exploring the Beauty and Madness of Human–Machine Futures
UNIKA is a Creative AI & Futures Thought Studio exploring the evolving relationship between humans and AI.Through Creative Exploration, Concept Development, and Interdisciplinary collaboration, UNIKA supports early thinking around ideas and directions shaped by human–machine futures.An idea to discuss?


Creative and future oriented collaboration for brands
AI is reshaping how we live, work, and connect. It shifts behaviors, influences culture, and opens new creative possibilities.This studio is an exploratory space for dialogue and creative sparring to explore how your ideas, brand, or projects might grow in this changing landscape.With curiosity, creativity, and strategic insight, I work alongside collaborators through ideation, cultural and trend sensing, concept development, and thoughtful strategic input, always grounded in human experience.Available for selected projects at the intersection of humans, brands, culture, and emerging technologies, viewed through a future-focused lens.→ Let's start a conversation

AI Visuals & Workshops
UNIKA works with AI as a creative material to explore how images shape emotion and visual culture with a spirit of curiosity and playful experimentation.In selected projects, I develop AI generated visuals aligned with existing brand systems and narratives.I also facilitate beginner friendly, practice based sessions in AI visual storytelling.→ Looking for bespoke AI-generated visuals for your brand kit? Get in touch→ Book a customized session or ask about upcoming workshop dates

Cross-Discipline Co-Creations
UNIKA loves to collaborate with artists, researchers, designers, technologists, and thinkers to create projects that explore human–machine futures through shared inquiry and making.These co-creations use visuals, formats, and experiences to open new ways of seeing and sensing an AI shaped world engaging both head and heart.If you work across art, psychology, technology, philosophy, or related fields, your perspective matters.→ Propose a collaboration

Hello Human,I’m Sam, Founder of UNIKA, Creative Strategist, and Interdisciplinary Explorer.I’m curious about how people, technology, and culture influence one another, and how these shifts shape what comes next. With UNIKA, I explore the evolving relationship between humans and AI creatively, thoughtfully, and with a futures focused lens.My work is grounded in experience across corporates, Co-Founding a Tech-Startup and Co-leading Artify Group where we operate at the intersection of Visual Communication, Technology, Education and Consulting.With a mix of studies in Business Communication, Psychology and Digital Ethics and a love for playful exploration I keep questioning, creating and joyfully navigating the beauty and madness of our digial livesWant to join this intersecting ride?
15+ Years in Brand, Marketing & Communication
We’ve worked with global corporations and built our own ventures. Today, we also share our knowledge at schools and universities.10+ Years in Brand & Visual Communication
At Artify, we’ve worked with over 100 brands, blending visual storytelling with strategic clarity and emotional impact.Tech Startup Founders
We built and scaled a social app in Europe — selected by Google as one of Switzerland’s top three apps in 2023.Futures Lens
At the intersection of futures thinking and creative strategy, we help brands shape innovation that feels human, ethical, and forward-looking.


Our 50 cards "Reflections for tomorrow" spark connection, inspire reflection, and bring a playful twist to exploring relationships in a tech-driven world.

My AI visual "Stuck in the Elevator" is part of the exhibition magazine of Museum für Kommunikation Frankfurt that reflects on the future of AI in Fashion

I was invited by SheAI an educational Platform for Women to share my view on Generative AI, Ethics, Creativity and the Future of Visual Storytelling

The Open Gallery exhibited three of my visuals on "Connection." June - August 2025

The AI visual series is accompanied a reflection about the contradictory behaviour of humans in the digital world. Being Human also means contradictions and making lots of irrational decisions.

The AI visual series is accompanied by a reflection on increasingly “human-like” AI and the importance of physical experiences.

We interviewed a lawyer, philosopher, psychologist, business ethicist and technologist to foster an open interdisciplinary dialogue about the future of AI.

An experiment with an AI-Companion during the studies in Digital Ethics. The experiment is accompanied by a reflection on the question "can AI become our new friend?"

In collaboration with Generative AI tools, We've created a Magazine that includes AI-generated portraits and reflections on how technology is shaping our lives.

We (ir)regularly share thoughts about AI, ethical questions and random reflections around humans and technology on Medium.

The purple vibe.
Ever wondered why purple is so much used when it comes to branding in the field of AI?

Hello Human,What are you waiting for?Let's connect.